Today’s work environment has changed dramatically— in order for businesses to survive, and more importantly thrive, companies need to create a culture that supports the physical, emotional, and professional wellbeing of their employees through both wellness and professional development offerings.

Sergio has 25 years of experience as a holistic fitness and wellness coach and health educator, along with 16 years of experience as a mindfulness and leadership trainer and speaker. He's worked with dozens of professional athletes, CEOs, and celebrities, in addition to many corporations and community organizations to promote both physical and emotional health as well as peak performance.

Sergio's commitment to health and serving others led to him being selected to serve as the Executive Director for the President's Council on Physical Fitness & Sports in Washington D.C. in 2009. Soon after, Sergio launched his own coaching and consulting business, Redefined Wellness, which eventually became A.L.I.V.E. Coaching and Consulting through a collaboration with Dr. Novick.

After years of research into longevity, disease prevention, plus mental and emotional health, Sergio identified ten micro-habits that had the greatest impact across all of these. In collaboration with Dr. Novick,  he created a unique behavior change method utilizing the ten micro-habits that they now use for both coaching individuals and transforming organizations. He further developed his method to include productivity and peak performance.

Sergio's coaching program received national awards and recognition in various industries including transportation where he coached over 700 truck drivers to not only significantly improve health markers, but also improve their mental health and driver safety records, which led to being the keynote speaker in 2018 and 2019 for the NETS (Network of Employers for Traffic Safety) Safety Conference under the Federal Highway Traffic Safety Association.

Additionally, Sergio has extensive media experience including 12 years as the Fitness & Wellness Expert for NBC5 in Chicago, being featured on the Dr. Oz Show as a semi-finalist for 'Trainer of the Year', and has appeared on the Today Show, among others. Most recently, Sergio published his first book, "Say Goodbye to Belly-fat: 6 Steps to Mastering Your Insulin and Losing Weight for good"

David Jack is a fitness professional and entrepreneur.  He’s the co-founder of the activ brands; activprayer, activeight for coaches and leaders, and the activlab, the testing and training grounds for our principles, concepts and methods. These brands were designed to connect, inspire, educate and magnify the good in fitness and the people it serves. We strive to help people discover and activate fitness that authentically works for and serves them as individuals. 

In addition to coaching clients of all ages and levels for 20 years, David has and does act as an advisor, spokesperson and contributor for fitness and wellness brands such as  Men’s Health Magazine, Reebok, and several others. He’s regularly utilized in fitness media at both local and national levels. David is a published author and has both created and starred in 7 fitness DVD’s and helped lead a complete and comprehensive wellness program on a national scale for a fortune 10 company.  He mentors and collaborates with some of the most successful fitness professionals and business leaders from around the globe in an effort to raise the standard of care and service in the fitness/wellness profession and beyond.  

David has extensive experience in curriculum design and development, team building, fundraising and community activation.  He personally believes in the power of play, the unique nature of individuals and the “fitness i-D” that works for them.  Faith and family establish his foundation.  David has a partnership with Arizona Grand Resort and Classic Hotels in Phoenix and offers his services to clients and companies on their campuses.